| Premier Service is the
Paul Law Realty/GMAC Real Estate service delivery process
designed to create a consistent, reliable, measurable and
marketable service experience. The program provides Paul Law
Realty/GMAC Real Estate Sales Associates with tools to help
explain their role and demonstrate their commitment to providing
the best customer service available from any real estate company
in the industry. |
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| Premier Service is supported
with our four-part Premier Service Marketing program: |
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| 1: The Premier Service
Commitment/Guarantee: A certificate which Paul Law
Realty/GMAC Real Estate Sales Associate sign and give to their
customers to explain our pledge of service and describes their
role of Trusted Advisor, Skilled Negotiator, and Expert
Facilitator. With this document, our Sales Associate will
explain what they do, the value they create from their service,
and clearly put our customers needs first! By signing their name
to the pledge, Paul Law Realty/GMAC Real Estate sales
professionals make a powerful and personal statement to our
customers. |
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| 2: Presentation Materials:
Our Buyer Presentation and Seller Listing Presentation materials
are first-class and help differentiate and position you and the
Paul Law Realty/GMAC Real Estate brand as the service leader.
These materials help further explain and support the role a
Premier Service Sales Associate plays as Trusted Advisor,
Skilled Negotiator, and Expert Facilitator. |
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3: Value-Added Customer
Programs: Through Paul Law Realty/GMAC Real Estate’s
expansive and still growing roster
of Home Rewards partnerships with home-related service companies
that offer our clients special offers and discounts, Sale
Associates can further demonstrate the value they offer their
customers- and in the process, help relieve the stress that so
many customers experience before, during and after a sale. |
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| 4: Customer Satisfaction
Survey: Through the Premier Service program, every Paul Law
Realty/GMAC Real Estate customer is asked to complete a survey
evaluating the service they received. The simple act of asking
them to do so sends an unmistakable message - that their opinion
is important and their input is valued. In addition, the surveys
allow you and Paul Law Realty/GMAC Real Estate to document a
track record of superior service that no other company can
match. |
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| Premier Service and our
industry leading 97.5% satisfaction level is incorporated in our
advertising and extensive marketing materials and is woven into
all our training beginning with the initial introduction and
certification class and continuing through skill training. With
Premier Service, our Strategic–Partners and Sales Associates can
package-up the service they provide, prove the service they
provide, and stand out from the crowd of undifferentiated
companies and agents. Additionally, sales associates are better
able to explain their role, define the value they bring and
consequently defend their commissions. Premier Service is the
way Paul Law Realty/GMAC Real Estate will come to stand for a
level of customer service unparalleled in the industry. |
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